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.:OLU
OYE: URBAN*ETHNIC*OPTIMIST*APPAREL:.
...WAS
A THOUGHT INSPIRED BY THE LIKES OF I, OLU-SEGUN
OYE-FESOBI.
IT WAS A THOUGHT IN WHICH
MY CREATIVITY AND PASSION FOR FASHION INSPIRED ME TO
CREATE A VIBE OF MY OWN. I WANTED TO EXPRESS MY ARTISTIC
ABILITY IN A PHYSICAL FORM THAT WILL ALLOW ME TO EXPAND
AND EXPLORE MY SENSE OF ART TO ANOTHER LEVEL AND A NEW
GENERATION...IN WHICH LED ME TO THE BIRTH OF MY PERSONAL
INDEPENDENT APPAREL LINE, “OLU OYE.”
OLU OYE IS NOT A NAME FOR CONFUSION. IT IS
A NAME PRONOUNCED FROM NIGERIA’S NATIVE TONGUE,
THE LANGUAGE OF YORUBA. IN ACTUALITY OLU
MEANING "ALMIGHTY GOD" (SEGUN MEANING "VICTORY")
IS THE FIRST THREE LETTERS OF MY MIDDLE NAME “OLUSEGUN.”
OYE, MEANING "A TITLE OF A HIGHER
BEING (FESOBI MEANING "ARISE TO SUCCESS")
IS THE FIRST THREE LETTERS OF MY LAST NAME “OYEFESOBI.”
I COMPLETED A SKETCH OF MY NAME IN PRINT AND IN SCRIPT
ACCENTING ALL THE VOWELS, SO THE PRONUNCIATION WOULD
NEVER BE MISPRONOUNCED. I ALSO WANTED MY NAME ORIGINAL
INSTEAD OF USING A COMPUTER GENERATED FONT. IN RESULT
BROUGHT ME TO MY DREAM, “OLU
OYE.” "...ALMIGHTY GOD GAVE
ME VICTORY TO RISE TO SUCCESS!"
I THEN DECIDED TO EXPAND MY IDEAS OF APPAREL TO HAVE
A MEANING BEHIND THE STYLE..."REP YOUR
COUNTRY, BEFORE YOUR CITY!," A BOLD STATEMENT
BROUGHT TO LIFE BY OLU OYE HIMSELF.
OLU OYE WANTED PEOPLE TO BE CULTURALLY-CONNECTED
OF WHERE THEY COME FROM INDIVIDUALLY, YET GLOBALLY FOCUSED
ON WHERE WE ARE GOING COLLECTIVELY...DIG DEEP IN YOUR
ROOTS AND EMBRACE THE CULTURE.
A
DREAM OF “OLU
OYE” BECAME REALISTIC WHEN BROUGHT INTO
THE PROCESS OF PRODUCTION. I BEGAN USING ETHNICALLY-ENHANCED
SKETCHES AND CULTURALLY-CONSCIOUS GRAPHICS
OF MY OWN TO ADD FLAVOR TO MY DESIGNS. I USE MY HERITAGE
TO REPRESENT ME, AND THE NUMBER “OOO”
(TRIPLE ZERO) TO REPRESENT MY INITIALS AND TIME OF THE
YEAR...2000 AS “OLU OYE”
IS BROUGHT TO REALITY. “OLU
OYE” “...A THOUGHT, A DREAM,
A REALITY!”
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